There's a particularly strong showing for games-focused firms in the innovation award for monetisation, which sees GamesAnalytics, GetJar and Zed all competing for said prize. ![]() Millennial's release is also up for the discovery & engagement award. ![]() Up against Crispin Porter & Bogusky is Millennial Media for its Call of Duty: Modern Warfare 3 app designed to promote Activison's console and PC blockbuster ahead of release. Indeed, firms involved with mobile games continue to dominate in some categories. When it comes to the best brand on mobile, for instance, ad agency Crispin Porter & Bogusky has been nominated for its work on iOS and Android release Just Dance 3 Autodance. ![]() A dedicated mobile games category may be missing from this year's Meffys Awards, but that hasn't stopped outfits associated with the smartphone scene making the shortlist.
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